I am Maria George, a Senior UX Designer based in Minneapolis, Minnesota. Over the past 10+ years, I have cultivated a strong client background in marketing, automotive, telecommunications, healthcare, data storytelling, and more. I am passionate about improving lives through smart and thoughtful design that reflects everyday accessible solutions.

Hello!

Clients & Industries

  • Ford Pro

  • Samsung - B2B,B2C Site Pages

  • Pfizer Health

  • Royal Caribbean

  • Supercuts

  • Cost Cutters

  • Sports Marketing & Promotions

  • App Design

  • Jostens Inc

  • E-commerce, Custom Online Builders, PLP & DPD Site Pages

  • Retail & Sales Funnel Strategy

What do I bring?

Within the last 10+ years of my career, I have worked in healthcare, automotive, freelance, e-commerce, retail, data analytics, developer handoffs, research, pitch campaigns, and user-centric design concepts, along with national and local multi-million dollar ad campaigns, which makes me well-versed in the needs of many types of clients and users.

Additionally, I am a proud member of the User Experience Professionals Association of Minnesota (UXPA), which keeps me updated on the latest trends. I also proudly mentor up-and-coming UX talent.

My Process

Crafting exceptional user experiences (UX) involves a blend of identifying user research, gathering insights, iterative design, and testing with users.

This user-centric design approach allows users to navigate new environments with ease seamlessly.

Tools & Resources

  • Figma

  • Whiteboard tools: FigJam, Miro, InVision

  • Jira

  • Sketch

  • Craft

  • Usertesting.com

  • Survey Monkey

  • Google Forms

  • Typeform

  • Otter.io

  • User Experience Professionals Association of Minnesota, UXPA

  • AI tools: Copilot, Dall-e, ChatGpt, Gemini

  • Salesforce

  • Constant Contact

  • Cross-functional insights

  • Hootsuite

  • Keynote

  • Excel

  • Google Analytics

  • Nielson Norman Group

  • Google Drive

  • LinkedIn Learning

  • Udemy.com

  • DiSC Training, I’m a high ‘I’ with ‘D’ placements

  • Asana

  • Monday.com

  • Patient Management Software: RevolutionEHR, Infinity, Solution Reach

  • Demand Force

  • Mailchimp

  • HubSpot

Skills & Methods

  • Developer Handoffs

  • Prototyping

  • Test Planning & Scripting

  • Infinity Mapping

  • Heuristics & AEIOU Framework

  • Blueprint Service Design

  • Cognitive Walkthrough

  • Contextual Inquiries

  • Stakeholder Interviews

  • Annotated Wireframing

  • Journey Mapping

  • Client Presentations

  • B2B, B2C Experiences

  • Usability Testing

  • CX Journey Mapping

  • Workshops and Artifact Documentation

  • Campaign Planning

  • High & Low Prototyping

  • Training & Mentorship Development

  • Kano Surveys

  • Competitive Audits

  • Script & Copy Writing

  • Agile Work Flow

  • Hippa Compliance

  • Primary & Secondary Research

  • Architect Diagrams

  • Surveys & User Interviews

  • Data Analytics

  • Power moments

  • E-Commerce - Redeisgns PDP & PLP Site Pages

  • Digital Custom Builder Flows

  • Data storytelling

  • What do people say?

    Maria consistently demonstrates a deep empathy for the end-user, always keeping their needs and perspectives at the forefront of her design decisions. This is evident in her proactive approach to capturing data and analytics to inform her design choices. She's a true advocate for the user experience, consistently striving to create intuitive and user-friendly interfaces. - Razorfish Peer Review

  • What do people say?

    Maria is a standout individual because of her exceptional teamwork and reliability. What sets her apart is her easygoing and collaborative approach—she is always willing to support colleagues and contribute to the success of the team. Her ability to communicate effectively and remain open to others’ ideas fosters a positive working environment. Razorfish Peer Review

  • What do People say?

    Happy first RZF anniversary Maria George! I’m so thankful you are apart of the RZF Ford Pro family. You bring a contagious positive attitude, a fresh perspective and amazing talent to this account everyday. I can’t wait to see what you achieve in the this next year! Cheers to this first year and many more to come! - Razorfish Peer Review

User Persona | ONWRD

User Persona | ONWRD

User Pain Points | Code Championship

User Pain Points | Code Championship

Student Gift Pitch Deck | Prime Digital Academy

Student Gift Pitch Deck | Prime Digital Academy

Architecture Diagram | Food Ordering Solutions

Architecture Diagram | Food Ordering Solutions

Competitive Audit | Nicros

Competitive Audit | Nicros

Basic GOoGle ANalytics for UXers

I love data storytelling, so I put together a basic guide for UXers on Google Analytics—illustrated with cute dogs to really help the learning process. This goes over questions by UX discipline, terms, basic storytelling, and prompts to use with Google Gemini for further learning. I hope you enjoy it!